Research, playbooks and articles
Research into how AI search decides who gets cited, playbooks on how we build and grow websites, and articles on making a website earn its keep. Filter by topic.
Research and papers
Our cases
View all123
pages live, from the first plan to launch in five days
From a blank page to 123 pages in five days
155
leads in 90 days across Forest Forward and Give It Forward
The right document at the moment interest peaks
204
pages in four languages, up from 31 on Wix
Off Wix, onto Sanity and found in four languages
Playbooks
Playbook 0: How we build websites in the AI era
The four phases every website goes through, and the principles that fix their order
Playbook 1: Kickoff and baseline
A kickoff questionnaire you can send as is, and a record of the old site saved before anything changes
Playbook 2: Keyword research that survives the results page
A keyword list checked against every results page, split into terms to commit to and terms to work toward
Playbook 3: The sitemap, one page and one job
A sitemap in which every page has a URL, a keyword, an audience and a one-sentence job
Playbook 4: Design and build for people and machines
A site buyers can judge in seconds and AI crawlers can read in full
Playbook 5: Launch day and the first month
A launch where every number you report on is counted correctly from the first visit
Playbook 6: Growth, what one month of work looks like
One real month of Growth work: what we found, what we fixed and what the numbers did
Articles
Student self-employed check: everything in one tool for 2026
Information on Belgium's statuut student-zelfstandige is scattered across federal FAQs, VLAIO pages and insurance fund portals. The Student Zelfstandige Check brings eligibility, contribution rates and setup steps together in one tool that calculates your own numbers.
Is SEO worth it? Yes, when every piece of work has a number next to it
SEO is worth paying for when every piece of work comes with a before and an after. Most firms never get that, which is why most of them stop. Here is how we do it, with the numbers from three client sites.
How website friction kills B2B leads (and where yours loses them)
Most B2B websites lose leads to friction that nobody has mapped or measured. It hides in a form that asks too much, a slow mobile page or a headline that does not match what the visitor searched for.
12-month website optimisation timeline for B2B firms
Most B2B service websites fail for one reason: nothing changes after launch. This 12-month website optimisation timeline shows what to do each month and what results to expect in each phase.
Google core update for B2B websites: what service firms must do in 2026
Google's March 2026 core update finished rolling out on 8 April and hit B2B service websites harder than any update in recent years. If your organic traffic dropped after 27 March, here is what changed, why service firms are more exposed and what to fix first.
5 frameworks that make B2B service websites generate leads
Most B2B service websites look professional and work like brochures. A structured B2B website lead generation strategy, built on five frameworks, turns yours into a source of enquiries.
Why your B2B website isn't generating pipeline in 2026
Your firm's website looks professional and gets decent traffic, but nobody fills in the contact form. This is why your B2B website lead generation stalls, and what to fix first.
Case study structure for consultancy websites that close deals
Most consultancy websites bury their best proof. This is how to structure case studies that turn sceptical B2B buyers into signed clients.
Choosing the right CMS for your B2B website in 2026
The wrong CMS slows your marketing team down and holds back the market authority that attracts larger clients and bigger deals. This step-by-step framework helps you choose the right one.
