WeForward: the right document at the moment interest peaks

WeForward is an ecosystem of three brands that each make sustainability concrete: Forest Forward plants corporate and school forests, Story Forward tells the story behind sustainable initiatives, and Lagom organises impact-driven team experiences.

Each brand had its own website and its own positioning. Visitors couldn't see how the brands connected, or which one was relevant to them.

We started with the information hierarchy: which story is told at which level. WeForward carries the overarching narrative, and each brand builds on it from its own identity, with its own sub-site, content and navigation.

Then we looked at the moment a visitor gets interested. A company reading about a corporate forest isn't ready to book a meeting yet, but it is ready to take something with it. So every service page got its own info document, placed where interest peaks.

One website where the three brands come together under the WeForward story, with a shared look and a distinct accent per brand.

On Forest Forward and Give It Forward, every service page ends in its own download: "Download het infodocument". The team manages every brand in one place, so new services and documents go live without waiting on us.

In the last 90 days, Forest Forward brought in 73 leads and Give It Forward 74. That means 3.3% and 4.2% of visitors become a lead, strong for a B2B sustainability offer.

Most of those leads start with a document: 64% on Forest Forward and 73% on Give It Forward. On Give It Forward, document downloads outnumber every other kind of enquiry combined by more than five to one.

The pattern is clearest where the need is most specific. Boscompensatie, a page about the legal obligation for companies in Flanders to replant after deforestation, turns 15.9% of its visitors into leads, more than four times the rest of the site. Someone with a legal deadline acts on a document straight away.

Since October 2026, WeForward is on Growth for forestforward.be. The next step is the same mechanism on more pages: Impact Events draws 90% of Give It Forward's visitors, so every other service page is room to grow.