Practical insights
Articles on website strategy, positioning and turning your site into your best sales channel. Written for B2B companies.
Is SEO worth it? Yes, when every piece of work has a number next to it
SEO is worth paying for when every piece of work comes with a before and an after. Most firms never get that, which is why most of them stop. Here is how we do it, with the numbers from three client sites.
Student self-employed check: everything in one tool for 2026
Information on Belgium's statuut student-zelfstandige is scattered across federal FAQs, VLAIO pages and insurance fund portals. The Student Zelfstandige Check brings eligibility, contribution rates and setup steps together in one tool that calculates your own numbers.
How website friction kills B2B leads (and where yours loses them)
Most B2B websites lose leads to friction that nobody has mapped or measured. It hides in a form that asks too much, a slow mobile page or a headline that does not match what the visitor searched for.
12-month website optimisation timeline for B2B firms
Most B2B service websites fail for one reason: nothing changes after launch. This 12-month website optimisation timeline shows what to do each month and what results to expect in each phase.
Google core update for B2B websites: what service firms must do in 2026
Google's March 2026 core update finished rolling out on 8 April and hit B2B service websites harder than any update in recent years. If your organic traffic dropped after 27 March, here is what changed, why service firms are more exposed and what to fix first.
5 frameworks that make B2B service websites generate leads
Most B2B service websites look professional and work like brochures. A structured B2B website lead generation strategy, built on five frameworks, turns yours into a source of enquiries.
Why your B2B website isn't generating pipeline in 2026
Your firm's website looks professional and gets decent traffic, but nobody fills in the contact form. This is why your B2B website lead generation stalls, and what to fix first.
Case study structure for consultancy websites that close deals
Most consultancy websites bury their best proof. This is how to structure case studies that turn sceptical B2B buyers into signed clients.
Choosing the right CMS for your B2B website in 2026
The wrong CMS slows your marketing team down and holds back the market authority that attracts larger clients and bigger deals. This step-by-step framework helps you choose the right one.
Sanity vs Contentful vs Prismic: best headless CMS for consultancy websites in 2026
Your headless CMS decides how easily your consultants can publish. We compare Sanity, Contentful and Prismic on cost, ease of use and flexibility, and say which fits which advisory firm in 2026.
B2B website strategy: 7 steps to SEO with buyer persona analysis
A B2B website strategy without buyer persona analysis is like writing proposals for clients you've never met. These 7 steps build an SEO-driven website strategy around the decision-makers you want to reach.
Why we rebranded Luniq after just three months
Luniq rebranded after three months of rapid growth, so that its brand and website match how the company works today. The decision came down to timing, brand depth and sales alignment.
