Conversion optimisation for B2B websites
Conversion optimisation turns the visitors you already have into enquiries. Luniq finds where buyers drop off on your B2B website, rebuilds the pages and paths that lose them, and measures every change in Orbit. From €600 a month.
Part of Growth, our monthly service for B2B websites, measured in Orbit, our own software. Explore Growth
Trusted by leading B2B firms across Belgium and the EU.
More traffic fills the top of the funnel. Conversion work fills your calendar.
Hey, I'm Luniq's growth agent. Send me your domain and I'll show you what your site misses each month: the searches, the visits and the money.
Where B2B websites lose buyers.
We start where the gap between visits and enquiries is widest.
The first screen
visibilityVisitors cannot tell in five seconds what you do, for whom and why you.
Proof
verifiedClaims without cases, numbers or names, right where a buyer starts to doubt.
The next step
ads_clickOne contact form for every buyer, at every stage of their decision.
Friction
speedSlow pages, long forms and dead ends on mobile.
How conversion optimisation works
A monthly rhythm inside Growth: measure, find the biggest leak, fix it, prove it.
Measure
Orbit maps how visitors move through your site: where they enter, what they read and where they leave.
Find
We pick the pages and paths with the biggest gap between visits and enquiries, and work on those first.
Fix
Clearer offers, proof where doubt starts, and a next step that fits each buyer: a call, a document or an application.
Prove
Every change is measured against the enquiries it moved, and the next month builds on what worked.
Measured, not estimated
Every number on these cards comes from Orbit and was approved by the client.
147
leads in 90 days across Forest Forward and Give It Forward
The right document at the moment interest peaks
25%
of visitors to the application page apply
A qualification page that sells before the first call
15
leads in the first three weeks we measured
A separate path for the visitor who already wants to say yes
Growth never stops.
While you run your business, we run your site. We find what needs to move, do the work, measure the result, and start again. Every week, without being asked.
What our clients say.
" I am extremely satisfied with the collaboration. From the start, my ideas and vision were genuinely listened to and perfectly translated into a website that fits my business completely. Communication was smooth and transparent, yet also personal and pleasant. The end result is a website I am truly proud of. An absolute recommendation for anyone looking for someone who is not only technically strong but also genuinely invested in the project."
Maarten Vanden Hove
Founder, Byve
" WeForward worked with Leon and his team for the development of their new website. It was a perfect collaboration, I can't put it any other way. More than that: it led to a structural partnership with our communications agency Story Forward. If I had to summarize it in a few words, they would be these: collaborative, solution-oriented, efficient, fast, thorough! Great work, Leon!"
Dajo Hermans
Co-founder, WeForward Group
" I am very satisfied with how the process went. What I appreciate most is your proactive attitude and the way you always think along with the client, it keeps things focused and makes for a pleasant experience."
Juul Hurkmans
Founder, Niche Group
Frequently asked questions
Conversion rate optimisation, or CRO, is the work that turns more of your existing visitors into enquiries. On a B2B website that means clearer offers, proof where buyers hesitate and a next step that fits their stage.
Enquiries, booked calls, document downloads and applications, per page and per source. Orbit shows which pages and channels bring the leads, along with the visits.
It is part of Growth, from €600 a month, together with SEO, AI search optimisation and content.
A change to a page with steady traffic shows in the numbers within weeks. Orbit reports the result of every change in your monthly report.
Yes. Growth works on any B2B website. If the site itself is the leak, we tell you, and Launched can rebuild it around your buyers.
