Imediaal: a qualification page that sells before the first call

Imediaal builds Meta ads acquisition systems for high-ticket businesses and only works with a few clients at a time. Their new site qualifies prospects before the first conversation, and the application page now turns a quarter of its visitors into a lead.

Visit imediaal.com ↗

Client: Imediaal
Industry: Marketing agencies
Services: Launched
Live site: imediaal.com ↗

25%

of application-page visitors apply, 5 of 20

€7500

of pipeline in 90 days from one page

qualified applications, each valued at €1,500

Measured in Orbit, the 90 days up to 15 October 2026. Each application is valued at €1,500.

01 · The challenge

Strong results, a site that didn't show them

Lander Taerwe built more than campaigns at Imediaal: a complete system from ad to new client. The results speak for themselves, with 8.9 times the ad spend back in revenue, $60K CAD in revenue in two weeks and 82 requests in one month for their clients.

But the website was self-built, outdated and incomplete. There were no cases, the navigation was weak, and the first impression didn't match the high-ticket clients Imediaal wants to attract.

No proof on the site. The results Imediaal delivers for clients were nowhere to be seen.
No credible first impression. The site didn't match the level of the clients Imediaal works for.
Selective by design. Imediaal works with a limited number of clients at a time, so the site has to attract the right ones.

A professional website Imediaal can send prospects to with confidence.

02 · Our approach

Proof first, then a qualification step

We ran our full Launched process, from strategy and structure to design and build.

Two decisions shaped the site: cases as the main argument, and an application step that attracts the right prospects before the first conversation.

Strategy
The Nail It & Scale It method positioned as a system, not a service.
Structure
Cases at the centre, and an application page as the route to a first conversation.
Design
A sharp, selective look that matches the level of Imediaal's clients.
Build
A site Imediaal updates on its own, so new cases go live without help.

03 · Key decisions

Three decisions that shaped the site

Cases as the main argument

Imediaal's results do the persuading, so cases sit at the centre of the structure instead of at the end.

Apply, don't just get in touch

The contact page is an application. Prospects qualify themselves before the first call, and the wrong fits filter themselves out.

Built to grow with new results

Imediaal adds every new case on its own, so the proof on the site keeps getting stronger.

04 · What we built

A site that sells the system

A site that presents Nail It & Scale It as a system, with a prominent case section and an application page as the route to a first conversation. The design reflects a selective, results-driven agency.

05 · The results

One page, €7,500 in pipeline

The application page, labelled Apply, turns 25% of its visitors into an application: 5 applications from 20 visitors in the last 90 days. Each application is valued at €1,500, which puts €7,500 of pipeline on a single page.

That is the application step doing exactly what it was designed to do: fewer, better conversations, each with a prospect who already chose to apply.