AnTARES: a separate path for the visitor who already wants to say yes

AnTARES is a team of 25+ engineers and computer scientists from Ghent, putting Belgium on the map in student rocketry. In October 2026 they compete at the European Rocketry Challenge in Portugal.

Their site has to convince two readers at once: companies being asked to sponsor, and students who want to join. One generic contact form would treat them the same.

This project aligned so closely with our own convictions that we chose to support the initiative and build the platform together.

We mapped the audiences and gave each its own path: a dedicated sponsors page, a team page, and separate contact routes by purpose instead of one inbox. The site is in English, because the stage it plays on is international.

A new site, built from scratch, positioning AnTARES as Belgium's most innovative and sustainable student rocketry team. A separate path per audience, each with its own contact point, on a site the team keeps up to date on its own.

We started measuring on 25 September 2026. In the first three weeks, the site brought in 15 leads, split across the contact form and three email addresses, one per purpose.

The sponsors page shows what a separate path does. Every visitor there is already a company considering sponsorship, and 3 of the first 7 got in touch. It is a small sample, but on the homepage 1.3% of visitors get in touch and on the team page 9.3%: the closer a page matches what the visitor came for, the more of them reach out.

Search is growing too: 603 visits from Google in the last 90 days, up from 206 in the 90 before.

As the team heads into EuRoC, we keep following the sponsor path while the numbers grow.