Niche: no ordinary site for a group that is anything but ordinary
Niche is a group of companies in the creative sector, the self-declared "anti agency group". Its labels include Adsum and Zeth, both clients of ours too. They didn't want a standard agency site, but a creative way to show every label in the group.
The context
A collection of strong-willed labels under one name. An ordinary corporate site would flatten exactly what makes Niche interesting. The challenge was to show the whole group without it turning into a dull list.
The brief: a site that presents the group with the same nerve as the labels themselves.
Our approach
No template, no standard about-services-contact structure. We built a custom site that puts the labels front and centre, with motion and a bold visual language. The group is the story, not the service around it.
The solution
A custom-built site that makes clear at a glance what Niche stands for.
- Every label in the group within one coherent experience.
- A custom build with its own visual language, not a template.
- Scalable as labels join or leave.
The results
Niche stands online as it sees itself: not an average agency, but a group with character. The site stands out precisely where a standard site would fall short.