Practical insights for
From website strategy to tools and positioning: Luniq writes for accountants, consultants and service teams who want to grow without getting lost in operational complexity.
Why your HR firm website needs continuous optimization, not a one-time redesign
Your recruitment website isn't a brochure. It's either working to convert retained clients or quietly losing mandates to competitors whose sites do.
The real cost of redesigning your firm's website without a strategy
A strategy-free website redesign doesn't just waste money. It produces a site that needs replacing again within two years.
How website friction kills B2B leads (and where yours loses them)
Most B2B websites don't lose leads because of bad design. They lose them because of friction that nobody ever mapped, measured, or made a decision about.
Orbit vs Google Analytics for B2B site audits
Google Analytics tells you what broke. Orbit fixes it, and keeps fixing it, month after month.
What B2B service firms should expect from a web design agency
A web design agency for a B2B service firm should do more than make your site look better. It should define your positioning, map your buyer journey, and build a site that converts the warm referrals already looking you up.
B2B website strategy for cybersecurity firms in 2026
Most cybersecurity firms have technically impressive services and websites that actively lose enterprise deals. Here is how to fix that with a strategy-first approach.
Why paid ads ROI is falling for B2B service firms
Paid ads ROI declining B2B is no longer just a budgeting concern. It is a structural shift that is quietly draining margins across professional services firms. If your monthly ad spend has crept up while booked calls have stayed flat, you are not imagining things. The market has changed around you.
12-month website optimization timeline for B2B firms
Most B2B service websites don't fail because of bad design. They fail because nothing changes after launch, and the website optimization timeline never begins.
How weekly website updates compound leads for your agency
Ongoing website optimization for agencies isn't a luxury. It's the difference between a pipeline that compounds and one that flatlines after every referral dries up.
5 website metrics B2B founders should track for lead ROI
Most B2B founders tracking website metrics are measuring the wrong things. Traffic numbers. Bounce rates. Time on page. These are the metrics most dashboards show by default, and they're largely useless for a founder trying to answer one question: is our website generating business?
Google core update B2B websites: what B2B service sites must do in 2026
Google's March 2026 core update finished rolling out on April 8, hitting B2B service websites harder than any update in recent years. If your organic traffic dropped after March 27, this is what changed, why B2B service firms are disproportionately affected, and exactly what to fix.
Social proof on a law firm website that wins B2B clients
Most law firm websites are invisible to the clients who matter most. Adding the right social proof changes that, without breaking a single bar association rule.