Your website should close retainers and attract talent. Most recruiting sites do neither.
Launched is how HR and recruiting firms build a digital presence that earns client confidence and attracts top-tier candidates before anyone picks up the phone. Strategy first. Then design. Then development.
Your specialisation is real. Online, it's invisible.
The Problem
Your firm's strength is in the sectors you know, the networks you have built, and the placements that prove your method works. But when an HR director checks your website before signing a retainer, they find a job listing page wrapped in a template that could belong to any of the hundreds of other recruiting firms in the market. The methodology is absent. The trust signals that justify retained fees are nowhere to be found.
The Fix
Launched fixes this. We establish the strategic foundation your website was never built on, then design and develop around it. Not the other way around.
Why Launched works differently
Most agencies build recruiting websites around the vacancy feed. That defines your firm by its listings rather than its expertise, and a sparse job board undermines credibility rather than building it.
We don't work that way.
Strategy isn't a 30-minute kickoff call before wireframes. It's the decision-making framework that determines what your website says, to whom, and in what order. We lock down your positioning and define what each page needs to accomplish before a single design decision gets made. When you approve the strategy, you approve the logic behind everything that follows. No revision cycles, because we don't need them.
How it works
The process stays consistent. The outcome is always custom.
Strategy
We map the two journeys your site needs to serve: the HR director evaluating partners and the senior candidate deciding whether to engage. Both get a clear, purposeful path built on your actual positioning.
Design
Built to project specialisation and methodology at first glance, not to look like a job board with a logo on top.
Development
We build in Webflow. Fast, maintainable, no technical debt.
What you're actually getting
You're not buying a website. You're buying a digital presence that justifies retained fees and converts the right candidates before a single conversation starts.
Two audiences, one seamless experience.
We design dual-pathway architectures that give each visitor a clear, purposeful journey without compromising either side.
Specialisation, visible in five seconds.
Most recruiting firms look like generalists online. We translate your sector depth and placement track record into a website that communicates immediately that you are not just another recruiter.
It pays for itself.
One additional retained mandate this year covers the investment, and most clients see that within 90 days.
What our clients say.
" I am extremely satisfied with the collaboration. From the start, my ideas and vision were genuinely listened to and perfectly translated into a website that fits my business completely. Communication was smooth and transparent, yet also personal and pleasant. The end result is a website I am truly proud of. An absolute recommendation for anyone looking for someone who is not only technically strong but also genuinely invested in the project."
Maarten Vanden Hove
Founder, Byve
" WeForward worked with Leon and his team for the development of their new website. It was a perfect collaboration, I can't put it any other way. More than that: it led to a structural partnership with our communications agency Story Forward. If I had to summarize it in a few words, they would be these: collaborative, solution-oriented, efficient, fast, thorough! Great work, Leon!"
Dajo Hermans
Co-founder, WeForward Group
" I am very satisfied with how the process went. What I appreciate most is your proactive attitude and the way you always think along with the client, it keeps things focused and makes for a pleasant experience."
Juul Hurkmans
Founder, Niche Group
Who is this for?
Launched works best for established B2B service companies that sell on trust, expertise, and perception. You're a fit if you have a proven offer and a website that undersells it. If you're ready to make clear decisions about positioning. If you evaluate investments on commercial return, not design awards.
Ready to get started?
Let's talk about what a strategy-led website looks like for your business.