You build brands for a living. Yours deserves the same rigour.
Launched is how creative and communication agencies build the website their own clients would expect from them. Strategy first. Then design. Then development.
You know exactly what's wrong with your website. That's what makes it worse.
The Problem
Client work comes first, internal opinions never converge, and the result is a digital presence that undersells the capabilities you demonstrate daily for others. In a market where 80% of prospective clients judge your agency by how it markets itself, that is not a cosmetic problem. It is a commercial one.
The Fix
Launched fixes this. We establish the strategic foundation your website was never built on, then design and develop around it. Not the other way around.
Why Launched works differently
Most agencies that claim to be strategy-first still open with pages and colour palettes. For a room full of creative directors, that is a guaranteed deadlock.
We don't work that way.
Strategy isn't a 30-minute kickoff call before wireframes. It's the decision-making framework that determines what your website says, to whom, and in what order. We lock down your positioning and define what each page needs to accomplish before a single design decision gets made. When you approve the strategy, you approve the logic behind everything that follows. No revision cycles, because we don't need them.
How it works
The process stays consistent. The outcome is always custom.
Strategy
We end the internal deadlock by establishing the positioning foundation first. Who is this for, why should they choose you, and what needs to happen on each page. Every decision that follows has a clear reason behind it.
Design
Built to win clients, not design awards. Every component serves a purpose in communicating value and guiding visitors toward a decision.
Development
We build in Webflow. Fast, maintainable, no technical debt.
What you're actually getting
You're not buying a website. You're buying the proof your agency has been missing — something that works for your business before, during, and after the pitch.
Pitches, not just admirers.
We turn your work into outcome-driven narratives that give prospects a reason to call, not just admire the screenshots.
One voice, even when every partner has one.
We bring the strategic objectivity your clients hire you for, so positioning wins over committee.
It pays for itself.
One additional pitch won this year covers the investment, and most clients see that within 90 days.
You are not the first
Different industries and different challenges, but same foundation: strategic clarity, strong structure and built to perform.
Packages
Three packages. Each built around one goal, a website that sells for you before you walk into the room.
For companies with a strong offer and a website that doesn't show it yet.
A one-day positioning sprint distills your proposition, target audience, and differentiators into a messaging framework that drives the entire site. From there: sitemap, wireframes, custom design, and Webflow development up to 5 pages, fully aligned with strategy. On-page SEO and analytics included from day one.
Included: one-day positioning sprint, sitemap and wireframes, custom design, Webflow development up to 5 pages, on-page SEO, Google Analytics, 30 days launch support.
Bonuses: one-pager messaging document ready for LinkedIn, proposals, and sales conversations.
Timeline: 4 to 5 weeks.
Guarantee: if the site doesn't do what we agreed within 30 days of launch, we keep working at no extra cost. Success is defined before the project starts.
For companies where the website needs to play an active role in the sales process.
Prospects arrive unprepared, ask questions the site should have answered, and sales conversations start from zero. This engagement changes that. A two to three week strategy phase covers buyer journey mapping, messaging hierarchy per page, and conversion logic. On that foundation: a full custom design system, Webflow development up to 10 pages, CMS integration, technical SEO, and advanced analytics with event tracking.
Included: extensive strategy phase with buyer journey mapping, full custom design system, Webflow development up to 10 pages, CMS integration, technical SEO, advanced analytics, 60 days launch support.
Bonuses: conversion review after 45 days with concrete adjustments. Messaging audit of existing sales materials so proposals, LinkedIn, and emails align with the new site.
Timeline: 6 to 8 weeks.
Guarantee: if the site doesn't demonstrably perform better on the metrics we defined within 60 days of launch, we keep working at no extra cost until it does.
For complex organisations where the website needs to serve multiple audiences, divisions, or stakeholders.
Multiple service lines, multiple audiences, multiple stakeholders who each need a different message. The site tries to speak to everyone and convinces no one. This engagement builds a commercial system. A three to four week strategy trajectory covers competitive landscape analysis, multi-segment messaging architecture, and stakeholder mapping. Followed by sophisticated site architecture, a comprehensive design system, custom Webflow development up to 15 pages or more, CRM and marketing automation integrations, full SEO implementation with a 12-month content strategy, and complete analytics setup.
Included: in-depth strategy trajectory, sophisticated site architecture, comprehensive design system, custom Webflow development up to 15 pages or more, CRM or marketing automation integrations, full SEO and technical audit, 12-month content strategy, full analytics, 90 days launch support with monthly strategic reviews.
Bonuses: stakeholder presentation deck, competitor positioning report on your three biggest competitors, quarterly strategy call for 12 months after launch.
Timeline: 10 to 14 weeks.
Guarantee: if the site doesn't function as the strategic instrument we defined after 90 days, we keep working at no extra cost. Success is defined in a document both parties sign before the project starts.
Not sure which engagement fits? We can figure that out in 30 minutes. No pitch, no pressure, just an honest conversation about where you are and what you actually need.
What our clients say.
" As a father I might be biased when it comes to my son, but when I see how professionally Léon approaches his projects, it's no exaggeration. His knowledge of software development grows every day, and his drive to find smart integrations and the latest AI tools makes sure his websites are always up to date and innovative. His communication is professional, to the point, and solution-oriented. Just ask my colleagues!"
Frank Missoul
Co-founder, WeForward Group
" Working with Léon (Luniq) was a very smooth and pleasant experience. He immediately understood the image I wanted to convey with Laloo.be and translated it perfectly into a clear, stylish website. The site is a true reflection of me. Léon thinks along with you, is technically skilled, and creative. Highly recommended!"
Peter Laloo
Founder, Rock Fort & P'
" The Crash Events website is not only clear and professionally designed, but it immediately inspires trust. Everything is structured logically and intuitively, so as a visitor you instantly know where to go. The entire booking process feels surprisingly smooth and effortless."
Thomas Willekens
Co-founder, Crash Events
Who is this for?
Launched works best for established B2B service companies that sell on trust, expertise, and perception. You're a fit if you have a proven offer and a website that undersells it. If you're ready to make clear decisions about positioning. If you evaluate investments on commercial return, not design awards.
Ready to get started?
Let's talk about what a strategy-led website looks like for your business.