Ghent's B2B service firms deserve a website that earns trust before the first meeting.
Luniq builds strategy-led websites for consultancies, IT firms, HR agencies and other expert businesses in Ghent that want to be taken seriously by the clients they actually want.
Half of prospects disqualify a firm after a single website visit. We fix that.
The Problem
Ghent has one of the most concentrated knowledge economies in Belgium. The university, the technology cluster around Zwijnaarde, the growing advisory and engineering market — there are hundreds of B2B service firms in the region doing excellent work. But when a prospect visits their website before a first meeting, what they find is a site that does not reflect that excellence at all. Generic service descriptions. An about page that reads like a LinkedIn summary. No visible proof of the depth or quality the firm actually delivers. Research shows that half of all prospective buyers disqualify firms after a single website visit, before any conversation takes place. The problem is not design. The problem is that no one ever answered the hard strategic questions the website was supposed to answer.
The Fix
Launched fixes this. We answer the questions your website was never built to answer: who is this for, what makes you different, and what should a prospect feel and do after visiting each page. Only when those answers are locked do we design and build — never the other way around.
Why Luniq works differently
Most agencies open with questions about pages and colour palettes. We start with strategy, and we mean that more seriously than the typical session that lasts 30 minutes before wireframes.
Strategy first. Always.
Strategy is the decision-making framework that determines what your website says, to whom, and in what order. We lock down your positioning and define what each page needs to accomplish before a single design decision gets made. When you approve the strategy, you approve the logic behind everything that follows. No revision cycles, because the thinking is done upfront. We build in Webflow: fast, maintainable, built to evolve without developer dependency.
How it works
The process stays consistent. The outcome is always custom.
Strategy
We answer the questions your current website probably cannot. Who is this for? Why should they choose you? What does each page need to accomplish? Only when those answers are locked do we move forward.
Design
Clean hierarchy, deliberate visual structure. Built to project the seniority and intellectual weight of your firm — not to win design awards.
Development
We build in Webflow. Fast, scalable, no technical debt. No developer dependency for day-to-day changes.
What you're actually getting
You are not buying a website. You are buying a digital presence that does what your best proposals do: establish authority, articulate differentiation, and earn trust before any conversation begins. Prospects arrive better prepared. Inbound quality improves. The site grows with you without constant rework.
Better qualified prospects.
Prospects arrive better prepared on calls. Less explaining, faster closing. The website does the pre-selling.
Local authority.
Stand out in Ghent with a website that outperforms your local competitors on credibility.
Built to grow with you.
Webflow means no developer dependency for day-to-day changes. The site grows with you without constant rework.
Packages
Three packages. Each built around one goal, a website that sells for you before you walk into the room.
For companies with a strong offer and a website that doesn't show it yet.
A one-day positioning sprint distills your proposition, target audience, and differentiators into a messaging framework that drives the entire site. From there: sitemap, wireframes, custom design, and Webflow development up to 5 pages, fully aligned with strategy. On-page SEO and analytics included from day one.
Included: one-day positioning sprint, sitemap and wireframes, custom design, Webflow development up to 5 pages, on-page SEO, Google Analytics, 30 days launch support.
Bonuses: one-pager messaging document ready for LinkedIn, proposals, and sales conversations.
Timeline: 4 to 5 weeks.
Guarantee: if the site doesn't do what we agreed within 30 days of launch, we keep working at no extra cost. Success is defined before the project starts.
For companies where the website needs to play an active role in the sales process.
Prospects arrive unprepared, ask questions the site should have answered, and sales conversations start from zero. This engagement changes that. A two to three week strategy phase covers buyer journey mapping, messaging hierarchy per page, and conversion logic. On that foundation: a full custom design system, Webflow development up to 10 pages, CMS integration, technical SEO, and advanced analytics with event tracking.
Included: extensive strategy phase with buyer journey mapping, full custom design system, Webflow development up to 10 pages, CMS integration, technical SEO, advanced analytics, 60 days launch support.
Bonuses: conversion review after 45 days with concrete adjustments. Messaging audit of existing sales materials so proposals, LinkedIn, and emails align with the new site.
Timeline: 6 to 8 weeks.
Guarantee: if the site doesn't demonstrably perform better on the metrics we defined within 60 days of launch, we keep working at no extra cost until it does.
For complex organisations where the website needs to serve multiple audiences, divisions, or stakeholders.
Multiple service lines, multiple audiences, multiple stakeholders who each need a different message. The site tries to speak to everyone and convinces no one. This engagement builds a commercial system. A three to four week strategy trajectory covers competitive landscape analysis, multi-segment messaging architecture, and stakeholder mapping. Followed by sophisticated site architecture, a comprehensive design system, custom Webflow development up to 15 pages or more, CRM and marketing automation integrations, full SEO implementation with a 12-month content strategy, and complete analytics setup.
Included: in-depth strategy trajectory, sophisticated site architecture, comprehensive design system, custom Webflow development up to 15 pages or more, CRM or marketing automation integrations, full SEO and technical audit, 12-month content strategy, full analytics, 90 days launch support with monthly strategic reviews.
Bonuses: stakeholder presentation deck, competitor positioning report on your three biggest competitors, quarterly strategy call for 12 months after launch.
Timeline: 10 to 14 weeks.
Guarantee: if the site doesn't function as the strategic instrument we defined after 90 days, we keep working at no extra cost. Success is defined in a document both parties sign before the project starts.
Not sure which engagement fits? We can figure that out in 30 minutes. No pitch, no pressure, just an honest conversation about where you are and what you actually need.
What our clients say.
" His knowledge grows every day, and his drive to find smart integrations and the latest AI tools makes sure his websites are always up to date and innovative."
Frank Missoul
Co-founder, WeForward Group
" Working with Léon (Luniq) was a very smooth and pleasant experience. He immediately understood the image I wanted to convey and translated it perfectly into a clear, stylish website."
Peter Laloo
Founder, Rock Fort & P'
" The website is not only clear and professionally designed, but it immediately inspires trust. Everything is structured logically and intuitively."
Thomas Willekens
Co-founder, Crash Events
Who is this for?
Launched works best for established B2B service firms in Ghent that sell on trust, expertise, and perception. You are a fit if you have a proven offer and a website that fails to make the case for it before any conversation takes place.
Ready to have a conversation?
Thirty minutes is enough to figure out whether this is the right fit and what a strategy-led website could do for your business in Ghent. No pitch, no pressure.