Leuven is Belgium's knowledge capital. The B2B firms here deserve a website that reflects that.
Luniq builds strategy-led websites for consultancies, IT firms, engineering bureaus and other knowledge-intensive service companies in Leuven that want their digital presence to match the quality of their work.
The gap between your quality of work and your website costs you deals.
The Problem
Leuven has an unusual concentration of knowledge-intensive B2B companies: KU Leuven spin-offs, deep tech firms, advisory practices, IT and software companies, engineering bureaus with international client bases. The academic and research ecosystem here produces businesses that operate at a genuinely high level. But when their prospects research them online, they often find a website that does not communicate that level at all. That credibility gap costs deals. Not because the firm underdelivers, but because the website fails to establish the expectation of quality before any conversation takes place. In a market where expertise is the product, a website without clear positioning is an active liability.
The Fix
Launched fixes this. We establish the strategic foundation your website never had — positioning, target audience, page objectives — and build the design and development around it. The result is a digital presence that earns the trust of sophisticated prospects before any conversation begins.
Why Luniq works differently
Strategy before anything else. We define who you serve, why they should choose you, and what each page needs to accomplish before any design work begins.
Strategy first. Always.
The result is a website that is built on a clear commercial logic, with no revision cycles and no need for a rebuild in two years. We build in Webflow: fast, scalable, maintainable without external developer dependency.
How it works
The process stays consistent. The outcome is always custom.
Strategy
We define your positioning, your target audience, and what each page needs to accomplish. Everything locked before anything is built.
Design
Visual structure that communicates depth, expertise, and authority. Designed to match the level of your work.
Development
We build in Webflow. Fast, scalable, no developer dependency.
What you are actually getting
You are not buying a website. You are buying a digital presence that works as your best representative the moment a prospect researches you.
Better prospects.
Prospects arrive on calls already convinced of your expertise. Less explaining, faster closing.
Local authority.
Stand out in Leuven's knowledge economy with a website that reflects the quality of your work.
Built to scale.
Webflow means no developer dependency for daily updates. The site grows with your business without constant rebuilds.
Packages
Three packages. Each built around one goal, a website that sells for you before you walk into the room.
For companies with a strong offer and a website that doesn't show it yet.
A one-day positioning sprint distills your proposition, target audience, and differentiators into a messaging framework that drives the entire site. From there: sitemap, wireframes, custom design, and Webflow development up to 5 pages, fully aligned with strategy. On-page SEO and analytics included from day one.
Included: one-day positioning sprint, sitemap and wireframes, custom design, Webflow development up to 5 pages, on-page SEO, Google Analytics, 30 days launch support.
Bonuses: one-pager messaging document ready for LinkedIn, proposals, and sales conversations.
Timeline: 4 to 5 weeks.
Guarantee: if the site doesn't do what we agreed within 30 days of launch, we keep working at no extra cost. Success is defined before the project starts.
For companies where the website needs to play an active role in the sales process.
Prospects arrive unprepared, ask questions the site should have answered, and sales conversations start from zero. This engagement changes that. A two to three week strategy phase covers buyer journey mapping, messaging hierarchy per page, and conversion logic. On that foundation: a full custom design system, Webflow development up to 10 pages, CMS integration, technical SEO, and advanced analytics with event tracking.
Included: extensive strategy phase with buyer journey mapping, full custom design system, Webflow development up to 10 pages, CMS integration, technical SEO, advanced analytics, 60 days launch support.
Bonuses: conversion review after 45 days with concrete adjustments. Messaging audit of existing sales materials so proposals, LinkedIn, and emails align with the new site.
Timeline: 6 to 8 weeks.
Guarantee: if the site doesn't demonstrably perform better on the metrics we defined within 60 days of launch, we keep working at no extra cost until it does.
For complex organisations where the website needs to serve multiple audiences, divisions, or stakeholders.
Multiple service lines, multiple audiences, multiple stakeholders who each need a different message. The site tries to speak to everyone and convinces no one. This engagement builds a commercial system. A three to four week strategy trajectory covers competitive landscape analysis, multi-segment messaging architecture, and stakeholder mapping. Followed by sophisticated site architecture, a comprehensive design system, custom Webflow development up to 15 pages or more, CRM and marketing automation integrations, full SEO implementation with a 12-month content strategy, and complete analytics setup.
Included: in-depth strategy trajectory, sophisticated site architecture, comprehensive design system, custom Webflow development up to 15 pages or more, CRM or marketing automation integrations, full SEO and technical audit, 12-month content strategy, full analytics, 90 days launch support with monthly strategic reviews.
Bonuses: stakeholder presentation deck, competitor positioning report on your three biggest competitors, quarterly strategy call for 12 months after launch.
Timeline: 10 to 14 weeks.
Guarantee: if the site doesn't function as the strategic instrument we defined after 90 days, we keep working at no extra cost. Success is defined in a document both parties sign before the project starts.
Not sure which engagement fits? We can figure that out in 30 minutes. No pitch, no pressure, just an honest conversation about where you are and what you actually need.
What our clients say.
" His knowledge grows every day, and his drive to find smart integrations and the latest AI tools makes sure his websites are always up to date and innovative."
Frank Missoul
Co-founder, WeForward Group
" Working with Léon (Luniq) was a very smooth and pleasant experience. He immediately understood the image I wanted to convey and translated it perfectly into a clear, stylish website."
Peter Laloo
Founder, Rock Fort & P'
" The website is not only clear and professionally designed, but it immediately inspires trust. Everything is structured logically and intuitively."
Thomas Willekens
Co-founder, Crash Events
Who is this for?
Launched works best for established knowledge-intensive B2B firms in Leuven that sell on expertise, trust, and reputation. You are a fit if you have a proven offer and a digital presence that fails to reflect the quality of your work.
Ready to have a conversation?
Leuven has a high concentration of firms that sell on expertise. We build websites that communicate that. Thirty minutes is enough to figure out whether this is the right fit and what a strategy-led website could do for your business.