There is more serious B2B business in Bruges than most people realise. Your website should reflect that.
Luniq is based in Bruges and builds strategy-led websites for B2B service firms across West Flanders that want to be taken seriously by the right clients.
That credibility gap costs deals. We fix it.
The Problem
Bruges and the broader West Flanders region have a substantial B2B service economy that often operates under the radar. Consultancies, IT firms, engineering bureaus, legal and accounting practices, HR specialists: the professional services market here is serious and growing. But when prospects from outside the region research these firms online, what they often find is a website that does not reflect the quality of work behind it. That credibility gap costs deals — not because the firm is weaker, but because its website fails to make the case before any conversation takes place.
The Fix
Launched fixes this. We establish the strategic foundation your website was never built on, then design and develop around it. Not the other way around.
Why Luniq works differently
We start with strategy, not design. That means answering the hard questions first: who is this for, what makes you different, and what does each page need to accomplish?
Strategy first. Always.
Only when those answers are locked do we move to design and development. The result is a website with no revision cycles and no need for a full rebuild in two years, built on Webflow for speed and long-term maintainability. Luniq is based in Bruges — we know the West Flemish market from the inside.
How it works
The process stays consistent. The outcome is always custom.
Strategy
We answer the questions your current website probably cannot. Who is this for, why should they choose you, and what does each page need to accomplish? Only when those answers are locked do we move forward.
Design
Clean hierarchy, deliberate visual structure. Built to project the seniority and intellectual weight of your firm — not to win design awards.
Development
We build in Webflow. Fast, scalable, no technical debt. No developer dependency for day-to-day changes.
What you're actually getting
You are not buying a website. You are buying a digital presence that does what your best proposals do: establish authority, articulate differentiation, and earn trust before any conversation begins.
Better qualified prospects.
Prospects arrive better prepared on calls. Less explaining, faster closing. The website does the pre-selling.
Local authority.
Stand out in Bruges and West Flanders with a website that outperforms your local competitors on credibility.
Built to grow with you.
Webflow means no developer dependency for day-to-day changes. The site grows with you without constant rework.
Packages
Three packages. Each built around one goal, a website that sells for you before you walk into the room.
For companies with a strong offer and a website that doesn't show it yet.
A one-day positioning sprint distills your proposition, target audience, and differentiators into a messaging framework that drives the entire site. From there: sitemap, wireframes, custom design, and Webflow development up to 5 pages, fully aligned with strategy. On-page SEO and analytics included from day one.
Included: one-day positioning sprint, sitemap and wireframes, custom design, Webflow development up to 5 pages, on-page SEO, Google Analytics, 30 days launch support.
Bonuses: one-pager messaging document ready for LinkedIn, proposals, and sales conversations.
Timeline: 4 to 5 weeks.
Guarantee: if the site doesn't do what we agreed within 30 days of launch, we keep working at no extra cost. Success is defined before the project starts.
For companies where the website needs to play an active role in the sales process.
Prospects arrive unprepared, ask questions the site should have answered, and sales conversations start from zero. This engagement changes that. A two to three week strategy phase covers buyer journey mapping, messaging hierarchy per page, and conversion logic. On that foundation: a full custom design system, Webflow development up to 10 pages, CMS integration, technical SEO, and advanced analytics with event tracking.
Included: extensive strategy phase with buyer journey mapping, full custom design system, Webflow development up to 10 pages, CMS integration, technical SEO, advanced analytics, 60 days launch support.
Bonuses: conversion review after 45 days with concrete adjustments. Messaging audit of existing sales materials so proposals, LinkedIn, and emails align with the new site.
Timeline: 6 to 8 weeks.
Guarantee: if the site doesn't demonstrably perform better on the metrics we defined within 60 days of launch, we keep working at no extra cost until it does.
For complex organisations where the website needs to serve multiple audiences, divisions, or stakeholders.
Multiple service lines, multiple audiences, multiple stakeholders who each need a different message. The site tries to speak to everyone and convinces no one. This engagement builds a commercial system. A three to four week strategy trajectory covers competitive landscape analysis, multi-segment messaging architecture, and stakeholder mapping. Followed by sophisticated site architecture, a comprehensive design system, custom Webflow development up to 15 pages or more, CRM and marketing automation integrations, full SEO implementation with a 12-month content strategy, and complete analytics setup.
Included: in-depth strategy trajectory, sophisticated site architecture, comprehensive design system, custom Webflow development up to 15 pages or more, CRM or marketing automation integrations, full SEO and technical audit, 12-month content strategy, full analytics, 90 days launch support with monthly strategic reviews.
Bonuses: stakeholder presentation deck, competitor positioning report on your three biggest competitors, quarterly strategy call for 12 months after launch.
Timeline: 10 to 14 weeks.
Guarantee: if the site doesn't function as the strategic instrument we defined after 90 days, we keep working at no extra cost. Success is defined in a document both parties sign before the project starts.
Not sure which engagement fits? We can figure that out in 30 minutes. No pitch, no pressure, just an honest conversation about where you are and what you actually need.
What our clients say.
" His knowledge grows every day, and his drive to find smart integrations and the latest AI tools makes sure his websites are always up to date and innovative."
Frank Missoul
Co-founder, WeForward Group
" Working with Léon (Luniq) was a very smooth and pleasant experience. He immediately understood the image I wanted to convey and translated it perfectly into a clear, stylish website."
Peter Laloo
Founder, Rock Fort & P'
" The website is not only clear and professionally designed, but it immediately inspires trust. Everything is structured logically and intuitively."
Thomas Willekens
Co-founder, Crash Events
Who is this for?
Launched works best for established B2B service firms in Bruges and West Flanders that sell on trust, expertise, and perception. You are a fit if you have a proven offer and a website that fails to make the case for it before any conversation takes place.
Ready to have a conversation?
Thirty minutes is enough to figure out whether this is the right fit and what a strategy-led website could do for your business in Bruges. No pitch, no pressure.