Background and context
Lander Taerwe built something distinctive at Imediaal: not one-off campaigns, but a complete system from ad to new client. The results speak for themselves: 8.9x ROAS, $71K CAD revenue in three weeks, 82 requests in one month.
But the website was self-built, outdated, and incomplete. No cases, poor navigation, and no credible first impression for the high-ticket clients Imediaal wants to attract.
The brief: a professional website Imediaal can send prospects to with confidence.
Our approach
We ran the full Launched Starter process: from strategy and structure to design and development in Webflow.
Positioning was central. Imediaal works selectively, with a limited number of clients at a time. That focus needed to be visible on the site. Two decisions shaped the build: cases as the primary conversion driver, and a qualification flow that attracts the right prospects before the first conversation.
The solution
- Clear positioning of the "Nail It & Scale It" method as a system, not a service.
- Prominent case section that puts Imediaal's results front and center.
- Qualification flow that attracts the right prospects and filters out the wrong ones.
- Sharp design that reflects a selective, results-driven agency.
- CMS for autonomous addition of new cases.
The results
Imediaal now has a website that performs as well as the system they build for clients. Lander can send every prospect to the site with confidence, knowing it tells the story and moves the right visitors to act.
- Professional first impression that matches the level of their work.
- Cases central to the structure, so proof does the persuading.
- A platform that scales with new results.