Adsum: replacing an outdated site with a brand that fits
Adsum is a performance marketing agency from 's-Hertogenbosch that grows established e-commerce brands on profitability, not on vanity metrics. Born out of Seogi, with a new name and a sharper position. That rebrand called for a site on the same level.
The context
The agency was stuck with an outdated site that no longer met the standard. It had reached the point where they felt uncomfortable when a prospect went to look. For an agency that optimises other companies' digital presence, that is a problem: your own website is the sharpest proof of your craft.
The brief: after the rebrand, a new site that matches the level of the clients Adsum serves.
Our approach
We rebuilt the entire site on a scalable CMS foundation. The structure follows the way Adsum thinks about growth: separate pages per specialism, a clear position around profitability and honest attribution, and room for cases and reviews that back up the agency's authority.
The solution
A fast, polished site that carries the new identity through consistently and is built to last for years.
- A complete structure with specialism, case and news pages.
- Optimised for speed and findability.
- A scalable CMS foundation that grows with team, cases and content.
The result
Adsum now has a site they send prospects to with confidence. The rebrand is complete, and the agency stands online as it sees itself: senior, transparent and focused on real growth.