Byve: one site, three audiences, a path for each

Byve helps growing brands use video as a strategic growth tool. Their work was strong, but their website had become outdated, difficult to manage, and no longer reflected who Byve was.

And Byve doesn't have one audience, they have three: brands looking for video marketing, people considering Byve as an employer, and followers who want their content.

We ran our full Launched process: strategy, page layouts, design and build.

The starting point was mapping who Byve needs to reach. Each audience got its own path, its own message and its own goal, an approach we later used again for AnTARES.

A fully rebuilt site with a clear structure for three audiences, a path with its own goal for each, and an Impact stories portfolio where every case leads with a hard number.

Visits from Google grew 20% over the last 90 days, from 173 to 208.

The paths for candidates and creators work well for the visitors they get: the videographer and editor vacancy brought in 4 candidates from 26 visitors, and the creator sign-up 2 from 3.

Next: measuring the enquiries from brands. They come in through an outside form we can't measure yet. Replacing it with Byve's own form puts a number on the third path too.