Leon Missoul

Founder & CEO

Léon Missoul is the founder of Luniq, a Bruges-based company building websites and software for B2B service firms. He started it after selling his first business, a DJ agency he ran from the age of seventeen and exited at twenty, which taught him that the software behind the operation was worth more than the operation itself. Luniq builds in two directions. Launched produces websites for firms that sell expertise rather than product, where the site has to carry positioning and credibility before a sales conversation ever happens. Orbit is the software that keeps those sites improving after launch, measuring what the site actually does and acting on it rather than waiting for the next redesign cycle. Much of his current thinking concerns what happens to a website now that AI systems read it before a buyer does. He writes from what Luniq sees across the sites it runs, and publishes the numbers, including the ones that do not support his own product.