Spotable: a website built to take a funded SaaS product international
Spotable is a Ghent-based SaaS startup helping roofing and facade contractors work faster and more profitably through AI-driven 3D measurements and automated quoting. In 2025, they raised €1.3 million. The next step: international conferences, new markets, and a website that could carry that ambition.
The context
Spotable had a strong product, a growing customer base, and fresh capital. But for a startup going international and showing up at industry conferences, a website is more than a digital brochure. It is the first thing an investor, partner, or potential customer sees.
The site needed to explain a complex product clearly to multiple audiences at once: contractors and roofers as end users, manufacturers and distributors as partners, investors tracking the growth story, and potential team members exploring careers.
The goal: build a comprehensive, fast, and internationally deployable website that maps the full Spotable ecosystem.
Our approach
For this project, we handled the development. The design and strategy came from the Spotable team. Our role was to translate that into a technically solid, fast, and scalable platform ready for international use.
The site is built around a structure that serves multiple audiences without losing clarity:
- By sector: dedicated pages for roofing, facades, and industry, each with its own focus and conversion point.
- By tool: seven individual feature pages that explain the platform in depth.
- By stakeholder: separate sections for investors, distributors, manufacturers, partners, and consumers.
- By region: a network of local experts with direct contact options per market.
The solution
A comprehensive Webflow website that maps the full Spotable ecosystem, loads fast, and is ready for international rollout in three languages: English, Dutch, and French.
- Full site architecture covering solutions, tools, and resources.
- Optimized for speed and SEO at international scale.
- Multilingual setup for use across different markets.
- Scalable structure built to grow alongside the product.
The result
Spotable now has a website that presents their product, their team, and their ambition at the right level. At conferences, in investor conversations, and on first contact with new markets, the site holds its own.
- A professional platform that matches the credibility of a funded startup.
- Clear explanation of a complex product for multiple distinct audiences.
- Internationally deployable in three languages.
- Scalable for future product updates and new market entries.