Playbooks
One job per playbook, with the outcome stated up front: what AI assistants say about your firm, where your site loses leads, which service page to rewrite and how. Most of it is the work our Growth service does for our clients every month, written out here so your team can do it by hand. Pick one, follow the steps, and you have something to show for it the same day.
Playbook 0: How we build websites in the AI era
The order we build every website in, and the reasons behind it
- For
- Business owners planning a new website
- You get
- Six working principles and the four phases, with timings
Playbook 1: Kickoff and baseline
A kickoff questionnaire you can send as is, and a record of the old site saved before anything changes
- For
- Anyone starting a website project
- You get
- Our full questionnaire and the five exports we save in week one
Playbook 2: Keyword research that survives the results page
A keyword list checked against every results page, split into terms to commit to and terms to work toward
- For
- Anyone choosing keywords for a service website
- You get
- Seven steps, shown on a real project's data
Playbook 3: The sitemap, one page and one job
A sitemap in which every page has a URL, a keyword, an audience and a one-sentence job
- For
- Anyone planning the structure of a website
- You get
- The page spec we fill in for every page, and the rules we check it against
Playbook 4: Design and build for people and machines
A site buyers can judge in seconds and AI crawlers can read in full
- For
- Teams designing or building a service website
- You get
- Our schema map per template and the details that decide indexing
Playbook 5: Launch day and the first month
A launch where every number you report on is counted correctly from the first visit
- For
- Anyone about to launch a new website
- You get
- The launch-day checklist we run on every project
Playbook 6: Growth, what one month of work looks like
One real month of Growth work: what we found, what we fixed and what the numbers did
- For
- Business owners weighing monthly website work
- You get
- The monthly routine, and one client month as it happened
