Adsum: replacing an outdated site with a brand that fitsView

Websites for the AI-era

Most B2B websites don't perform, and it's rarely the design. The foundation is wrong: no strategy, no structure, nothing built to convert. We fix that first, then keep the site growing every month, so it wins in Google and gets named in AI answers.

English video coming soon

Trusted by leading B2B firms across Belgium and the EU.

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Partner logo 1Partner logo 2Partner logo 3Partner logo 4Partner logo 5Partner logo 6Partner logo 7Story Forward
Partner logo 1Partner logo 2Partner logo 3Partner logo 4Partner logo 5Partner logo 6Partner logo 7Story Forward
Partner logo 1Partner logo 2Partner logo 3Partner logo 4Partner logo 5Partner logo 6Partner logo 7Story Forward

You paid thousands for a website that doesn't bring you clients.

Hey I'm Orbit's agent. Send me your domain and I'll do a quick scan on it. See where money is being lost.

Most growth is stitched together. We make it one system.

Agencies stack tools and vendors until no one owns the outcome. We build the foundation and run the growth on top of it, so every part of your site pulls toward the same goal, owned by you and run by us.

Fragmented & expensive

Multiple vendors. No shared goal. Everything disconnected.

One team. One system. One goal.

Everything works together. Results compound on the last.

How your website becomes a growth system

We don't stack tactics on a broken site. Launched fixes the foundation, then Orbit keeps it growing from real data. Two phases, one system.

01
Launched

Diagnose what's blocking growth

Before we touch anything, we map where your site leaks: weak positioning, a broken funnel, and the moments visitors lose trust and leave. We check what search engines and AI assistants see too, which is usually less than you think.

Diagnose what's blocking growth
02
Launched

Rebuild the core experience

We rebuild the site around clarity. Stronger page structure, cleaner UX, and positioning that finally explains what you do and why it matters. Built so a person and a machine can both read it.

Rebuild the core experience
03
Orbit

Put it to work every month

Orbit takes over after launch. It finds what's costing you traffic and leads in Google and in AI answers, then writes and publishes the content that fixes it.

Put it to work every month
04
Orbit

Prove what it earned

Every piece of work is measured against the number it was meant to move. Two weeks later you see what it earned, so the site gains value every month instead of stalling after month one.

Prove what it earned

This is not a guess.

Search is where B2B buyers are, in Google and increasingly in AI answers. The sites that win it are the ones that keep publishing. That used to take a full team shipping content every week. Orbit removes that constraint.

ads_click

4.5×

more leads for companies that publish 16+ posts a month versus a handful. Consistency compounds; the occasional post doesn't.

Source: HubSpot, 13,500+ companies
paid

53%

of all website traffic comes from organic search, and B2B earns 2× more revenue from it than from any other channel.

Source: BrightEdge Research

Three ways to build your website

DIYTemplate
AgencyCustom, then static
LuniqStrategy-first build
DIYYou
AgencyPer deliverable
LuniqAutomated
DIYManual
AgencyExtra cost
LuniqBuilt in
DIYNone
AgencyNone
LuniqTracked
DIYNone
AgencyMonthly
LuniqDaily
DIY100s of hours
Agency€15k + €2k–5k/mo
LuniqOne build + €200/mo

Launched builds the site, Orbit runs it. One team keeping it working in the background, so growth is something you own instead of something you manage.

What our clients say.

" I am extremely satisfied with the collaboration. From the start, my ideas and vision were genuinely listened to and perfectly translated into a website that fits my business completely. Communication was smooth and transparent, yet also personal and pleasant. The end result is a website I am truly proud of. An absolute recommendation for anyone looking for someone who is not only technically strong but also genuinely invested in the project."
Testimonial avatar

Maarten Vanden Hove

Founder, Byve

" WeForward worked with Leon and his team for the development of their new website. It was a perfect collaboration, I can't put it any other way. More than that: it led to a structural partnership with our communications agency Story Forward. If I had to summarize it in a few words, they would be these: collaborative, solution-oriented, efficient, fast, thorough! Great work, Leon!"
Testimonial avatar

Dajo Hermans

Co-founder, WeForward Group

" I am very satisfied with how the process went. What I appreciate most is your proactive attitude and the way you always think along with the client, it keeps things focused and makes for a pleasant experience."
Testimonial avatar

Juul Hurkmans

Founder, Niche Group

Léon Missoul, founder of Luniq

I spent years watching B2B companies overpay for websites treated as one-time projects, built, launched, and forgotten. I started Luniq because a website should compound in value over time, not decay the moment it goes live. The way buyers find you is changing faster than most sites can keep up with. The ones that will still be found are the ones that never stopped improving.

Léon Missoul

Founder of Luniq

The last website you will ever need.

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Luniq – The last website you'll ever need