Three brands, one story: WeForward
WeForward brings together three brands that each make sustainability concrete in their own way. But digitally, that connection was nowhere to be seen. Visitors had no framework to understand how the brands related or what WeForward stood for as a whole.
Background and context
WeForward consists of three brands, each with their own focus within sustainability:
- Forest Forward guides organizations in local nature projects and corporate forests.
- Story Forward strengthens sustainable initiatives through strategic communication and storytelling.
- Lagom creates impact-driven team experiences and sustainable corporate events.
Each brand had its own website and positioning. Their connection was digitally invisible. Visitors couldn't understand what WeForward stood for as a whole, or which brand was relevant to them.
The challenge: one platform that positions the ecosystem clearly, without each brand losing what makes it distinct.
Our approach
The core question was structural: how do you give three brands with their own audiences and voices one digital home, without it feeling like a forced merger?
We started by mapping the information hierarchy and determining which story needed to be told at which level. The answer: WeForward carries the overarching narrative, and each brand builds on that from its own identity.
That led to a clear architecture:
- One central homepage for the ecosystem as a whole.
- Dedicated sub-sites per brand with their own content, voice, and navigation.
- A shared navigation layer that makes the connection between brands immediately clear to any visitor.
The solution
A single React & NextJS website where all three brands come together under the WeForward story.
- One ecosystem, three brands, one message.
- Shared visual language with distinct brand accents per company.
- CMS for independent content management per brand.
- Optimized for speed, SEO, and future scalability.
The result
WeForward now has one digital platform that positions the ecosystem as a whole. Prospects understand within one session how the three brands connect and what they achieve together.
- One unified digital identity for the full ecosystem.
- Each brand keeps its own positioning and voice.
- Content managed through one CMS, without maintaining three separate platforms.
- Scalable infrastructure ready for new brands, cases, and content.
What does the client think?
"WeForward worked with Leon and his team to develop their new website. It was a perfect collaboration, I couldn't put it any other way. More than that: it led to an ongoing partnership with our communications agency Story Forward. If I had to summarize it in a few words: proactive, solution-oriented, efficient, fast, and thorough. Top work, Leon!"
Dajo Hermans
Co-founder