Background and context
The WeForward ecosystem consists of:
- Forest Forward – builds company forests and guides organizations in local nature projects.
- Story Forward – strengthens sustainable initiatives through strategic communication and storytelling.
- Lagom – creates impact-driven team experiences and sustainable company events.
Each brand had its own website and identity, but visitors couldn’t see that they were part of the same ecosystem. The story was fragmented: what did each brand do, and how did they connect?
The challenge: create one cohesive digital platform that unites the three brands without losing their individuality.
Our approach
We started with a strategic exercise on brand structure, navigation, and information hierarchy.
Each brand needed to keep its identity while clearly showing the connection within the WeForward ecosystem.
We defined a shared framework built around:
- One central homepage for the ecosystem.
- Dedicated sub-sites for each brand with their own content and tone.
- Consistent navigation to highlight the link between them.
The solution
We built a single React & NextJS website where all three brands come together under the WeForward story.
- Clear structure: one ecosystem, three brands, one message
- Shared visual language with distinct brand accents
- CMS for easy content management
- Optimized for speed, SEO, and future scalability
The result is a digital presence that instantly shows what each brand does, how they collaborate, and the impact they create together.
The result
- Unified digital identity for the full ecosystem
- Clear positioning for each brand within one story
- Improved user experience for visitors
- Streamlined management through one CMS
WeForward now has a platform that reflects their collective vision — clear, credible, and built for growth.
Managing multiple brands that need one clear story?
We help companies bring structure and unity to complex digital ecosystems.