Some context first...
Zeth connects brands with the right creators through a mix of creativity, data, and strategy. Their client list reads like a who's who of major brands: Revolut, HEMA, Axe, Bol.com, LEGO. The creators they work with reach tens of millions of followers.
But their website told a different story. It looked outdated, put too much emphasis on talent management, and did nothing to reflect the strategic depth or the caliber of brands Zeth actually works with.
The goal: shift the focus from creators to brands, and build a website that finally matches the quality and ambition of their work.
So, this is what we did
We didn't start with design. We started with a question: who needs to be convinced by this website, and what should they feel when they land on it?
The answer was clear: brand managers and marketing teams at major companies, not creators looking for representation. That shift defined everything that followed.
From there, we built a fully custom Webflow site around three principles:
- Refocused messaging: brands first, creators second.
- Trust through proof: cases, clients, and results front and center.
- Autonomy: a CMS that lets Zeth manage and grow their content independently.
What came out of it?
A fully rebuilt Webflow website that positions Zeth as a strategic partner for brands, not a management agency for creators.
- Full restructure of navigation and content architecture.
- New visual identity aligned with the brands Zeth works with.
- Cases and clients front and center instead of creator profiles.
- CMS for easy management and future growth.
Zeth.nl now has...
Zeth now has a website that tells their real story and matches the expectations of the brands they want to attract.
- Clear brand focus: from management agency to strategic partner.
- Stronger first impression with major brands and marketing teams.
- More inbound leads through direct contact requests.
- Full content autonomy through Webflow CMS.
What does the client think?
"I'm very happy with how the process went. What I appreciate most is your proactive attitude and the way you always think along with us — it keeps things focused and makes the whole experience smooth as a client."
Juul Hurkmans
Founder