Some context first...
Zeth connects brands with the right creators combining creativity, data, and strategy to deliver campaigns that truly drive results. With clients like Revolut, HEMA, Axe, Bol.com, LEGO... and creators reaching tens of millions of followers, their work speaks for itself.
Yet their website didn’t. It looked outdated, focused too much on talent management, and failed to represent their strategic approach or the scale of brands they work with.
The goal was clear: shift the focus from managing creators to empowering brands, and build a modern, high-end website that finally matches the quality and ambition of their work.
So, this is what we did
We began with a strategic deep dive to redefine the site’s purpose and user flow. The new direction: speak to brands first, then creators.
From there, we built a custom Webflow site designed around three principles:
- Refocused messaging — highlight Zeth’s strategic value to brands.
- Trust through proof — showcase clients, cases, and real results.
- Scalability — implement a CMS for effortless updates and future growth.
This ensured that Zeth’s website would no longer be a static brochure, but a flexible digital foundation supporting their expansion.
What came out of it?
We transformed Zeth’s outdated site into a modern, scalable Webflow platform built for growth.
- Clean, high-end design that communicates authority
- Brand- and case-focused content structure
- CMS-driven pages for easy management
- Optimized for speed, SEO, and mobile performance
The result is a website that finally matches Zeth’s ambition — strategic, credible, and designed for continuous evolution.
Zeth.nl now has...
- Clear brand focus: from influencer management to brand partnership
- Higher trust: stronger first impressions and more qualified leads
- Improved performance: faster, more stable, and easier to maintain
- Better internal control: full content autonomy through Webflow CMS
Zeth now has a website that grows with them — one that tells their real story and supports their next stage of growth.