The context
Byve works with growing brands that use video as a strategic growth tool. A sharp agency with a clear approach and an expanding client base. But their website had become outdated, difficult to manage, and no longer reflected who Byve was or what they were capable of.
Updating content took unnecessary effort. The structure no longer made sense. And for new prospects, the site wasn't making a strong first impression.
The goal: build a fully new website that positions Byve the way they want to be seen, and that they can manage independently without outside help.
Our approach
We ran the full Launched process: strategy, wireframes, design, and development.
The starting point was understanding who Byve actually needs to reach. Because Byve doesn't have one audience, they have three: brands looking for video marketing services, potential employees considering Byve as an employer, and people interested in following their content through a newsletter.
Each audience requires its own flow, its own message, and its own conversion goal. We mapped out the user flows per audience and built the site around that foundation.
That led to a clear architecture:
- Strategic positioning as a dynamic content agency, not a generic marketing firm.
- Separate user flows for prospects, potential employees, and newsletter subscribers.
- CMS structure that lets Byve manage content, add cases, and keep the site current without relying on a developer.
The solution
A fully rebuilt Webflow website built on strategy, not just design.
- Strong visual identity aligned with Byve's energy and positioning.
- Clear navigation structure serving three distinct audiences.
- Integrated funnels per audience with dedicated conversion goals.
- CMS for fully autonomous content management.
- Optimized for speed, SEO, and scalability.
The result
Byve now has a website that reflects their ambition and actively supports their growth. Every visitor, whether a potential client, a future team member, or an interested follower, finds a clear path and a relevant message.
- Strong first impression that matches the quality of Byve's work.
- Three fully developed user flows for three distinct audiences.
- Full content autonomy through Webflow CMS.
- A platform built to grow alongside the agency.